Table of Contents

Introduction.

Part I: Meeting the Other Side of Google.

Chapter 1: Meeting the Business Side of Google.

Chapter 2: Getting into Google.

Chapter 3: Building Your PageRank Through Networking.

Chapter 4: Optimizing a Site for Google.

Chapter 5: Putting Google Search on Your Site.

Part II: Creating and Managing an AdWords Campaign.

Chapter 6: Introducing Search Advertising and Google AdWords.

Chapter 7: Designing Your AdWords Campaign and Starting an Account.

Chapter 8: Understanding AdWords Statistics and Reports.

Chapter 9: Creating Effective Ad Groups.

Chapter 10: Managing Ongoing Campaigns.

Part III: Creating Site Revenue with AdSense.

Chapter 11: Introducing the Google AdSense Program.

Chapter 12: Starting an AdSense Account and Publishing Ads.

Chapter 13: Enhancing Your AdSense Revenue.

Part IV: Google Business for the Larger Company.

Chapter 14: Getting into Froogle and Google Catalogs.

Chapter 15: Premium Services.

Part V: The Part of Tens.

Chapter 16: Ten Site Optimization Resources.

Chapter 17: Ten SEM and SEO Tips from the Pros.

Glossary.

Index

Author Information

Brad Hill has worked in the online field since 1992 and is a preeminent advocate of the online experience. As a bestselling author of books and columns, Hill reaches a global audience of consumers who rely on his writings to help determine their online service choices.
Brad’s books include a Publishers Weekly bestseller and a Book-of-the-Month Club catalog selection. Brad’s titles in the For Dummies series include Internet Searching For Dummies, Google For Dummies, and Yahoo! For Dummies. In other venues, Brad writes about cybercultural trends, digital music, virtual investing, and all sorts of online destinations. He is often consulted about the media’s coverage of the Internet. He appears on television, radio, Webcasts, and is quoted in publications such as Business Week, The New York Times, USA Today, and PC World.
Brad is a staff blogger at Weblogs Inc. (www.weblogsinc.com), where he runs the Search Engine Marketing weblog (SEM.weblogsinc.com) and contributes to several others. He also operates The Digital Songstream (www.Digital Songstream.com), a news and review site for digital music. Brad’s personal site (www.bradhill.com) describes all his current projects and provides an e-mail link.
Brad doesn’t get outdoors much. Sunshine baffles him. As compensation, he is listed in Who’s Who and is a member of The Authors Guild.

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